The current situation requires a more accompanying mode in customer contact. It is important to be there for the customers, to listen to them very carefully and to find out how they are doing and what is on their mind. An offensive sales approach, or even a sales-oriented approach, is currently rather counterproductive. It is more appropriate to strengthen customer loyalty by setting an example of a “non-sales” style of customer partnership. This will help you learn a lot about your customers’ personal motivations, sensitivities and drivers, which can help you formulate and place future offers more precisely.
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