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Mistake No. 6 of the 10 typical mistakes in complex b2b sales

Value propositions as general value-added statements “The value propositions presented to customers are general value propositions that lack customization to individual contacts.” As the complexity of a project increases, so typically does the number of people directly or indirectly affected by the project. These people seek to exert their influence on the internal decision-making process

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We welcome Michael Kluger as new Associate Partner of CEVEYGROUP

Michael, welcome to CEVEYGROUP as an Associate Partner. Nice of you to answer a few questions about yourself today. You know our product portfolio in leadership, sales productivity, change management. What are your specialties that you bring to the table as an associate partner here? That is certainly my industrial experience. In >30 years I

We welcome Michael Kluger as new Associate Partner of CEVEYGROUP Read More »

Mistake number 3 of our list of 10 typical mistakes in complex b2b sales

Many of our customers stand out for their technical excellence. They put their heart and soul into creating solutions that make them successful on the world market. But this passion has not only positive sides. The strong technical orientation means that new projects are judged almost exclusively on whether you have a solution that you

Mistake number 3 of our list of 10 typical mistakes in complex b2b sales Read More »

We welcome Jan Kochmann as new Associate Partner of CEVEYGROUP

Jan, welcome to CEVEYGROUP as an Associate Partner. Nice of you to answer some questions about yourself today. You know our product portfolio in leadership, sales productivity and change management. What are your specialties that you bring to the table as an associate partner here? My strength lies in my impartiality in approaching people and

We welcome Jan Kochmann as new Associate Partner of CEVEYGROUP Read More »