CEVEYGROUP

3 tips for more emotional closeness to customers

3 tips to build more emotional closeness to your customer

A mistake we often encounter in complex b2b sales* is to build too little emotional closeness to the customer. The customer is often primarily offered a clean solution technocratically. Here’s an example from one of my sales workshops: “The customer didn’t really understand our solution and thus our offer!” To the question: “What did you

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Introduction of Thomas Landwehr

Introduction of our new Associate Partner, Thomas Landwehr

Today we introduce our  Associate Partner, Thomas Landwehr. Thomas, thank you for answering a few questions about yourself today. You know our product portfolio in the areas of leadership, sales productivity and change management. What are your specialties as an Associate Partner of CEVEYGROUP? Courage to change, courage to experiment, thinking and acting in refreshing

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Mistake no 8 of the „10 typical mistakes in complex b2b sales“: Insufficient demand for one’s own excellence

“The demand for one’s own excellence is often insufficiently developed and it lacks good sales reviews that encourage self-reflection.” Pierre Martin Tweet In my job, I see many different companies. I see production lines through which materials flow as if by magic. Automated robots tease the last bit of productivity out of processes that are

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